Archive for May, 2007

Thriving Office Helps You “Act As If”

Posted on May 16th, 2007 by agerhart
Filed under Foo | No Comments

Caught this post about Thriving Office at TechCrunch.com. Basically they’re hawking recordings of office noises for small business owners.
Here’s the pitch:
Small businesses know they must seem successful to become successful. So they play Thriving Office while they’re on the phone. This valuable CD is filled with the sounds people expect to hear from an […]

Would You Outsource Your SEO?

Posted on May 16th, 2007 by agerhart
Filed under In-House SEO | No Comments

One portion of this article/interview at Searchenginejournal.com about Hewlett Packard’s in-house SEO team caught my interest. About halfway into the article Jessica and Tanya discuss the utilization of external SEO resources to augment your in-house team and resources.
Jessica: I always tell in-house search marketers that you need outside council, just like a corporate attorney […]

How to Build a Widget

Posted on May 16th, 2007 by agerhart
Filed under Web 2.0 | No Comments

Sexywidget.com has an absolutely excellent post “Anatomy of a Widget” from today regarding their recently released widget. They take us through each part of the widget, how it functions, what purpose it serves, and how it benefits the user and the company.
In part of the post he states:
“I think an important first step […]

Excellent Career Guidance from Penelope Trunk

Posted on May 16th, 2007 by agerhart
Filed under Corporate Issues | No Comments

If Guy Kawasaki’s blog isn’t in your subscription list, you’re missing out.  He consistently has great material.  Today’s post
was “Ten Questions with Penelope Trunk: Career Guidance for this Century“.  It’s a really good read and I agree with all of Penelope’s points.  Here’s a breakdown:
Question: How much money does it take to be happy?
Answer: “….. […]

Are You Too Old to Start a Company?

Posted on May 16th, 2007 by agerhart
Filed under Corporate Issues, Web 2.0 | No Comments

Valleywag has a really interesting post documenting the ages of some of the web’s most successful businesses and their founders.
Of the 18 founders listed in the comparison, only 4 of them were 30 years old or above when they started their company.
Is it shocking? No.  But I also wasn’t aware that some of these guys […]

Duplicate Content Misinformation & FUD

Posted on May 15th, 2007 by agerhart
Filed under SEO & Rankings, Yahoo | No Comments

I just read this article by David Tischler entitled “Beware the Duplicate Content Filter“. The overall message of the post is correct: Proceed with Caution. That said, what he states just isn’t true.
There was one part, however, that made the little hairs on the back of my neck stand up. Here’s a […]

SMX Advanced in Seattle

Posted on May 15th, 2007 by agerhart
Filed under SEO & Rankings | No Comments

I made all of my arrangements for the SMX Advanced conference that is coming up on June 4th & 5th.
I’m pretty excited about this conference. For one, I’ve never been to Seattle. It sounds like a great city. It also sounds like SMX Advanced is shaping up to be a […]

Top 10 Sins of Widget Development

Posted on May 15th, 2007 by agerhart
Filed under Web 2.0 | No Comments

I found this article at Sexywidget.com that discussed this list of 10 Sins of Widget Makers at Sniperoo.com.   Their list includes these among others:

Sorry, you can’t choose a colour.
We’re going to put our logo and our name in it. And also under it
Oh, we just can’t be bothered to let you resize it unless  […]

Primedia Enthusiast Media Has Been Sold

Posted on May 15th, 2007 by agerhart
Filed under In-House SEO, Corporate Issues | No Comments

In November of 2005, the majority of Automotive.com was acquired by Primedia for $72.5 million. Just today it was announced that Source Interlink has purchased the Enthusiast Media division, of which I’m a part, for $1.2 billion.
Here’s a roundup of the articles:

Reuters
Adage
Yahoo
Thestreet.com

From thestreet.com: “Our review of strategic alternatives is complete and our direction is […]

Don’t Sweat the Small Stuff…and Wave to Me As I Pass You By.

Posted on May 14th, 2007 by agerhart
Filed under In-House SEO, SEO & Rankings | 2 Comments

I got this article, “So…Should We, or Shouldn’t We?“,  in my inbox.  Jill Whalen posted an article, “Don’t sweat the small stuff“, a few days ago advising SEOs not to worry about the nitty gritty details like keyword density, proper Title tags, or implementing the use of <h> tags throughout their pages.   It was […]

 
 
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