Working for a large company with popular brands we’ve been approached multiple times by brand stewards with the question/request regarding the syndication of the site’s content. It is understandable why this would be appealing for the business. Syndication on a major portal can bring in additional revenue, increase brand awareness, and increase site traffic. [...]
Not much time to post, but check out this excellent article by Muhammad Saleem at Copyblogger.com entitled “Writing Headlines for Regular Readers, Search Engines, and Social Media“.
He breaks down the three styles and shows some good examples of titles and headlines.
Laura Lippay, Yahoo’s SEO manager, posted a response to the recent topic about Yahoo! Autos cloaking.
There are dozens of groups within Yahoo who manage hundreds of products and properties that maintain some of the largest, most trafficked sites on the internet consisting of millions of pages and gobs of new content being pushed out all [...]
One portion of this article/interview at Searchenginejournal.com about Hewlett Packard’s in-house SEO team caught my interest. About halfway into the article Jessica and Tanya discuss the utilization of external SEO resources to augment your in-house team and resources.
Jessica: I always tell in-house search marketers that you need outside council, just like a corporate attorney [...]
In November of 2005, the majority of Automotive.com was acquired by Primedia for $72.5 million. Just today it was announced that Source Interlink has purchased the Enthusiast Media division, of which I’m a part, for $1.2 billion.
Here’s a roundup of the articles:
Reuters
Adage
Yahoo
Thestreet.com
From thestreet.com: “Our review of strategic alternatives is complete and our direction is [...]
I got this article, “So…Should We, or Shouldn’t We?“, in my inbox. Jill Whalen posted an article, “Don’t sweat the small stuff“, a few days ago advising SEOs not to worry about the nitty gritty details like keyword density, proper Title tags, or implementing the use of <h> tags throughout their pages. It was [...]
I just read Lee’s post entitled “Are Search Engine Rankings are Dead?”, with the followup “R.I.P. Search Engine Rankings?” from Jennifer at Search Engine Guide.
Are they right? Partially. Yes, the landscape has changed. That said, it hasn’t changed enough to a point where the ranking is no longer a metric. [...]
One of the things I love about working here is the great team that we’ve built over the years. I feel team building is a business skill just like negotiating, communication, or even SEO. Unless hiring and recruiting is your full time job and responsibility it can be tough to identify needs, find [...]
I recently signed up for Danny’s new Search Marketing Expo conference in Seattle schedule for June 4th and 5th (more posts to come on this later). I was thinking about some people I know will be there and searching through some resumes and it got me thinking about SEOs, arrogance, bragging rights, and the [...]
1) You’re a cat when I need a dog. I can’t count the number of SEM/PPC resumes I get for SEO related positions. If you’re involved in the PPC field then you know there’s a difference between the two. Why even apply?
2) You’ve got book smarts, but no street smarts. I have a [...]
