In this post last week I discussed some data points that were pointing to how much of a difference the number one ranking makes. And it does.
When comparing search keyword referrals across our sites it is common, and obvious, to see the site ranked numero uno in the SERP to get the highest amount of [...]
Ricky Bobby once said ”If you ain’t first, you’re last.” This is quite true when it comes to getting the most traffic from your Google rankings.
The folks at Blogstorm.co.uk reported that in April Google began testing their new AJAX SERPs, and then followed up the post at the end of April with a step-by-step guide [...]
Part of the job as an in-house SEO is to educate and train employees throughout the company as to the in’s and out’s of SEO. We need to teach them all about the craft and how the work they do on a daily basis impacts our rankings, traffic, and SEO performance.
When working with members of [...]
A new search engine called Cuil is getting a lot of attention today, primarily due to one of the founders Anna Patterson and her previous employer. On Cuil’s management page we see that Anna is quite the hard core search geek:
Anna’s focus is on scaling architecture, tackling one of the major problems in [...]
Working for a large company with popular brands we’ve been approached multiple times by brand stewards with the question/request regarding the syndication of the site’s content. It is understandable why this would be appealing for the business. Syndication on a major portal can bring in additional revenue, increase brand awareness, and increase site traffic. [...]
There’s a new meta search engine on the block: Sputtr. It doesn’t really matter as everyone uses Google, but my initial reaction to it was positive. I like the design and layout of the website…it has a “web 2.0″ feel to it. Big font. Bright colors. Etc.
It’s a fairly user friendly interfact that allows you [...]
delivery?
How To Distinguish Paid vs Organic Listings
A lot of people probably don’t even realize that the listings are paid and not organic. The listings themselves may look the same if the manager has used the same Titles & Descriptions for their pages. You can be identify these paid listings by this in the [...]
Interesting article at Webpronews.com today discussing a recent ban imposed on Netvertise, Inc. by the FTC. Apparently:
The FTC alleges the company violated federal law by selling franchises for Website design, promotion services, and SEO software under false claims.
In addition to the ban, Netvertise will have to return $160,000 to its customers, as part of [...]
I was doing some research to prepare for another post, but to my surprise I found something even juicier. Yahoo! is cloaking their (fixed typo for the professor) Autos pages, serving keyword stuffed pages to the SE crawlers and regular pages to the average users. I was browsing as Yahoo!’s Slurp crawler and [...]
DaveN’s got some solid advice on building links. Check out the full post here:
3 step plan on links
1) 1st batch of links: You need to gain your authority to play in that market place, but don’t over do it, being way too authoritative for an industry is sometimes worse than no authority at all. [...]
