Bad Placement of Google Link on FTD.com Order Page
It’s Mother’s Day tomorrow, so being the nice man that I am, and the horrible procrastinator, I just now sent my mother some flowers using FTD.com. Kudos to them for allowing me to order one day before and arrange for the flowers to be there tomorrow!
The order process was standard, but on the confirmation page I noticed something odd. At the bottom of the page directly next to the “Continue Shopping” button was a “Google Site Stats - Send Feedback” link. Click on the thumbnail to the right to see this in full view.
To me this is a horrible placement of an unnecessary link. First of all, I’m astonished that the link even appears on the page, but if it has to be there for conversion analysis, why not place it in a more inconspicuous place like below the footer? Or even below their tag line so it isn’t so close to the desired action item “Continue Shopping”?