According to Techcrunch.com and Search Engine Land, Google is acquiring Feedburner for a juicy $100 million.  Pretty funny…we were just recently discussing this within the office as a possibility.  We all agreed it was a logical next step for Google to get its hands into the growing RSS market.  It also lets Google get a head start in the RSS feed advertising market which Feedburner is pushing.

According to Techcrunch:

Feedburner is in the closing stages of being acquired by Google for around $100 million. The deal is all cash and mostly upfront, according to our source, although the founders will be locked in for a couple of years.

Congrats to the Feedburner team.  The people I’ve met there are good guys and I wish them the best in the acquisition.