Resume

Andrew Gerhart
Email: andrew _ gerhart @ hotmail . com

Work Experience:

05/07 – Present Primedia / Source Interlink Irvine, California VP of Search

Responsible for strategy, execution, and optimization of internal site search products.
Responsible for Web 2.0 efforts including identify emerging trends and technologies, Widget development, and RSS development and promotion.
Web analytics product management.
Develop project specifications for site redesigns, product integrations, and other projects to reach department goals.
Cross-departmental work to optimize new site platforms and ensure SEO best practices.
Conceptualize, develop, and maintain internal SEO tools & reporting systems
(Maintain all responsibilities from Director of SEO position defined below.)

Key accomplishments include:

Ingrain SEO as a cornerstone and focus of company projects.
Increased search engine traffic by 210% on Motortrend.com.
Increased search engine traffic by 155% on Automobilemag.com.
Increased search engine traffic by 80% across remaining Enthusiast Magazine web properties
Implemented site architecture changes that directly led to millions of pages indexed.
Developed and launch a product line of widgets which resulted in 120,000 downloads within 6 months.

06/03 – 05/07 Automotive.com, Inc. Irvine, California Director of SEO

Create and execute the search engine optimization strategy for all web properties
Develop and/or redevelop website architecture to maximize performance
Research and identify new content and keyword markets to pursue.
Manage a team of SEO specialists, social marketers, link popularity specialists, and interns towards the company objectives.
Quality assurance, including code testing, optimization, as well as performance monitoring.
Document SEO best practices and departmental guidelines.
Train web producers, publishers, developers, and other personnel on SEO best practices, keyword research, and SEO strategies.
Report monthly and annual campaign statistics to the CEO.

Key accomplishments include:

Achieved top 10 search engine rankings for all properties
Increased search engine traffic by 1,750% on Automotive.com.
Increased search engine traffic by 1,500% on Internetautoguide.com.
Conceptualized and developed an internal SEO reporting system used to deliver monthly reports to executives.
Conceptualized and developed internal tools with the goal of increasing SEO specialist efficiency and output.

10/00 – 06/03 Top Site Listings / Orbidex.com, Inc. Providence, RI Director of SEO

Responsible for direction and management of the SEO production team, including production reporting, development of strategies and solutions, and team management.
Plan, design, and execute new SEO strategies and campaigns for clients.
Manage client relationships including daily correspondence, monthly reports, and presentations.
Generate new sales leads through cold-calling, networking, sales presentations, and follow-ups, including the acquisition of numerous Fortune 50 clients.

Work Activities

Speaking Engagements:

“Leading Brand - Leading Site - Marketing Magic” - Pubcon Boston - Apr 18-20, 2006
“Corporate Mega Site SEO Management” - Pubcon Las Vegas - November 14-17, 2006
“Enterprise Level SEO and SEM Issues” - Pubcon Las Vegas - December 4-7, 2007
“Interactive Site Reviews - Focus on Organic ” - Pubcon Las Vegas - December 4-7, 2007
“Interactive Site Reviews - Focus on Organic ” - Pubcon Las Vegas - November 11-14, 2008 (scheduled engagement)

SEO Industry Affiliations:

Education

Johnson & Wales University Providence, RI

References available upon request

Andrew Gerhart