In this post last week I discussed some data points that were pointing to how much of a difference the number one ranking makes.  And it does.

When comparing search keyword referrals across our sites it is common, and obvious, to see the site ranked numero uno in the SERP to get the highest amount of referrals, followed by numero dos, etc, etc.

While checking stats today I noticed a keyword on Site A was generating a bunch of referrals so I clicked through and saw that it was ranked #2 with an indented listing while another site of ours was ranked #1.  I was curious to see which one generated more referrals.

The results are below:

It held true for most of the keywords I reviewed.  If the listings were normal the #1 ranking drove far more referrals than the #2 or #3 rankings.  But if the #2 ranking had an indented listing it rose above the #1 ranking.

Anyone else see similar results with their sites?

Here are a few posts about getting indented listings:

• http://andybeard.eu/2008/05/google-double-indented-listing.html
• http://www.problogger.net/archives/2006/07/09/gaining-the-second-indented-google-listing/