Sexywidget.com has an absolutely excellent post “Anatomy of a Widget” from today regarding their recently released widget. They take us through each part of the widget, how it functions, what purpose it serves, and how it benefits the user and the company.

In part of the post he states:

“I think an important first step for anybody working on their widget strategy is to try and get their brain around the value exchange that will take place when a blogger or profile owner places your widget on their site. What problem is your widget solving, and what do you expect to get back for solving this problem? Is it a fair exchange?”

We’ve been working through these excercises as we are developing and releasing our widgets. I think we’ll end up releasing the widgets in phases, and my feeling is that the Phase II widgets will differ greatly from the Phase I widgets. I think they will require more personalization, customization, and features to satisfy some of these questions and requirements.

Pop over to Sexywidget.com and read the post..it is well worth the time.